The EU AI Act and Marketing: What You Need to Know In this episode of Marketing AI Radio, we dive deep into the EU AI Act and its significant implications for marketers globally. We discuss the Act's four risk categories, its focus on transparency and consumer protection, and actionable steps marketers can take to ensure compliance and build trust. Join us to understand how to navigate this landmark legislation and leverage ethical AI for your marketing strategies.
00:00 Introduction to the EU AI Act
01:36 Risk Categories Explained
01:52 Unacceptable Risk Practices
03:50 High Risk AI Applications
06:00 Limited and Low Risk Categories
08:19 Key Compliance Deadlines
09:03 Practical Steps for Compliance
16:55 Opportunities in Ethical AI
20:41 Conclusion and Resources
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Marketing AI Radio is your shortcut to building smarter, AI-Driven Marketing organizations. Hosted by our virtual hosts, as well as AI marketing experts Jim Ewel and Melissa Reeve, we bring you bite-sized episodes packed with practical advice, real-world examples, and strategic tips to help busy Marketing leaders make sense of the crazy AI world.
Each 5-10 minute episode is designed to give you the knowledge you need—whether it’s debunking AI myths, explaining strategies for implementing AI, or helping you navigate common challenges like change management and team buy-in. Tune in to stay ahead of the curve and discover how to get AI working for you—without the tech overwhelm.
B(AI)ley is one of the two virtual, AI-driven hosts of Marketing AI Radio. With a lighthearted approach, she brings insights and humor to your Marketing AI discovery.
B(AI)ley is one of the two virtual, AI-driven hosts of Marketing AI Radio. With a lighthearted approach, she brings insights and humor to your Marketing AI discovery.
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