Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness In this episode of Marketing AI Radio, host Melissa Reeve is joined by Guy Powell, an expert in leveraging AI for data-driven marketing. They explore the world of analytic AI, discuss the convergence in advertising channels, the use of generative AI, ethical and governance considerations, and challenges for new graduates entering the field of marketing. Guy also shares a healthcare use case demonstrating the impact of AI on marketing effectiveness.

00:00 Introduction to Guy Powell

10:04 Convergence in Advertising Channels

13:42 Mainstream vs. Leading Edge AI Adoption

15:35 New Roles in AI-Driven Marketing

18:22 Ethical Concerns and Governance in AI

29:01 Impact on New Graduates and Entry-Level Marketers

34:23 Healthcare Use Case of AI in Marketing

37:38 Closing Remarks

The Backstory in Marketing - https://podcasts.apple.com/us/podcast/the-backstory-on-marketing-and-ai/id1608074631 ProRelevant - https://prorelevant.com/