Moving Beyond Random Acts of AI

In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the strategic use of AI in marketing. They explore the pitfalls of unsystematic AI implementation, dubbed 'Random Acts of AI,' and provide a four-step framework to harness AI effectively.

With practical examples from companies like Adobe, Spotify, HubSpot, Sephora, Amazon, Netflix, Starbucks, Best Buy, American Express, Nike, and Walmart, listeners will gain insights into automating processes, personalizing customer experiences, optimizing ad targeting, preventing churn, and driving core business value with AI.

00:00 Introduction

01:19 Examples of Random Acts of AI

02:34 Step 1: Identify and Eliminate Random Acts of AI

05:15 Step 2: Automate Existing Processes 

07:52 Step 3: More Advanced AI Applications

19:32 Step 4: Creating Core Business Value

26:53 Key Takeaways

29:01 Final Thought Provoking Question